GoodCodeClub
I led internal and client projects across diverse sectors, including an e-commerce marketplace, a no-code website builder, a CRM admin dashboard, and B2B manufacturing platforms. I drove the discovery and ideation process through user research, experience mapping, and the creation of mid- and high-fidelity design concepts, translating insights into clear, actionable design solutions.
Timeline
Role
Tool
Skills
- Led user research through competitive analysis, persona development, and usability testing planning.
- Created wireframes, mid- and high-fidelity prototypes, and interactive design concepts to communicate design direction.
- Developed and refined designs through iterative feedback and close collaboration with cross-functional teams.
Project Scope & Contributions
01
User Research
Conducted user research to uncover pain points, behaviors, and motivations. Synthesized findings into actionable insights that informed product strategy and guided design decisions.
02
Visual Design
Developed visual direction and branding systems to strengthen product identity, enhance clarity, and communicate brand value across all touchpoints.
03
Wireframes & Prototypes
Designed and prototyped system-level experiences across B2B and B2C products with a focus on clarity, scalability, and developer collaboration. Worked on no-code builders, educational interfaces, and intelligent search systems, translating complex workflows into intuitive, modular interaction patterns.
04
Documentation & Handoff
Created detailed design documentation and specifications for seamless developer handoff. Included interaction logic, component states, and annotated UX guidelines informed by user research and usability testing.
Takeaways
It was deeply rewarding to apply my academic foundation and design principles to real-world challenges. With thoughtful guidance from my manager, Chris Kim, I gained the confidence to take ownership of projects, make independent design decisions, and contribute meaningfully to the team’s goals.
What I learned
- Strengthened my ability to define and deliver MVPs in fast-paced, iterative environments by prioritizing user impact and development feasibility.
- Deepened my understanding of diverse user segments, applying market and behavioral insights to inform cross-industry product strategies.
- Developed proficiency in designing interfaces that simplify complex data and workflows while maintaining clarity and usability.
- Applied principles of consistency and accessibility to ensure cohesive, inclusive design across evolving product ecosystems.
