“With a background spanning fashion, graphic, and product design, I’ve learned that the essence of good design lies in its human-centered approach and its ability to truly connect with users’ core needs.”
Placeholder image representing the Avion Rewards project.

New Offers Experience 🔒

Revamping the Offers domain to make browsing and finding offers more intuitive.

Placeholder image representing the Avion Rewards project.

Avion's New Search Experience 🔒

Creating a new search feature powered by 'Elasticsearch' to improve offer discoverability.

Hero image for confidential RBC project.

Design System Foundations 🔒

Establishing responsive guidelines for typography, spacing, and banners to ensure scalability and cross-domain consistency.

Hero image for RBC’s Avion Rewards Offer Tile case study, showcasing the Avion Rewards logo and an interface displaying various retailer offers.

Offer Tile Component 🔒

Rebuilding the most-used component in Avion Rewards using the RBC core design system to improve scalability.

Hero image for RBC’s Deep Linking Journeys case study, featuring the Avion Rewards logo and a preview of an email campaign.

Deep Linking Journeys 🔒

Enhancing user journeys by implementing deep links from marketing emails directly to offers in Avion Rewards.

Mobile app UI mockup for the Knotti project

Knotti

🏅RGD AWARD & 🏅APPLIED ARTS AWARD

An AI-powered platform designed to develop emotional intelligence and improve communication.

Mobile app UI mockup for the Condo Wise project

Condo Wise

A rental property app that helps renters make informed decisions with essential property details and real resident insights.

Desktop website UI mockup developed during Summer internship at GoodCodeClub.

GoodCodeClub

Creating 7+ MVPs for clients in multiple industries, delivering user‑focused designs from initial research through final development specifications.

Mobile website UI mockup for the Sidmool project.

Sidmool

Revamping a popular Korean cosmetics online store by elevating its brand identity and streamlining the product search experience.

Mobile app UI mockup for the Inspro project

Inspro

UI/UX | CASE STUDY

Fostering lateral thinking and creativity through creative tools and simple learning resources.

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Spreads from Green Vanguard Magazine, showcasing featured articles and photographs.

Green Vanguard

🏅ADCC AWARD

An editorial design project that highlights sustainable design principles, eco-friendly products, and environmentally conscious living.

Crafted from scratch with passion using Webflow.
© 2025 Lisa Lee. All rights reserved.